But they're stupid.
I'm trying to look up the full version of an awesome joke I've heard, the punchline of which is a pun. Shank says to Jim, "I can really be saved?" And Jim says "Sure Shank, redemption!"
Now try typing "Sure Shank Redemption" into Google and see how many people think that's really the name of the movie...
And yes, I am just bitter that people's ignorance means I can't find my joke amongst the errors.