Lovin' it

So I was 'reliably' informed the other day that the word 'love' was not in fact a verb (Newsboys, you got a lotta splainin' to do) and had not been used participially before the advent of the McDonald's "I'm Lovin' it" advertising campaign run by Haye & Partner since September 2, 2003 (in German) and Septemer 25, 2003 (in English).

To this, I present:

IRVING BERLIN WROTE "I'LL BE LOVING YOU, ALWAYS" IN 1925. JOSEPHINE BAKER MADE THE FIRST RECORDING IN 1926.

FRANK SINATRA RECORDED THE SONG IN 1942. THAT SAME YEAR, THE SONG BECAME THE THEME MUSIC FOR "PRIDE OF THE YANKEES", THE STORY ABOUT LOU GEHRIG.

THE MOVIE STARRED GARY COOPER, TERESA WRIGHT, AND WALTER BRENNAN. IT WAS NOMINATED FOR ELEVEN ACADEMY AWARDS.

Source.